Baidu jumps to new highs; Pac Crest says Q4 trends stable

|By:, SA News Editor

Pac Crest (Outperform) says its Chinese checks indicate Baidu's (BIDU +3.9%) Q4 trends are stable, at the company's growth rate can match that of the Chinese search market going forward.

Though shares have risen sharply this year thanks to improved ad monetization (particularly on mobile) and a general rally in Chinese Internet stocks, concerns about search share losses to Qihoo (QIHU +1.4%) and (to a lesser extent) Sohu's (SOHU +2%) Sogou unit have persisted.

Research firm CNZZ estimates Baidu had a 61.7% Chinese search share in October, down from 73.5% a year earlier. Over the same time, Qihoo's share surged to 21.4% from 9.8%, and Sogou's rose to 10.5% from 7.5%.