King reportedly delaying IPO due to Candy Crush success

|By:, SA News Editor

Candy Crush Saga developer King/Midasplayer is reportedly pushing back its anticipated IPO due to fears of being viewed as a one-trick pony if it goes public too soon. The British social/mobile game developer is said to be interested in further growing its portfolio before doing an offering.

King is believed to have confidentially filed for an IPO in September, and is reportedly eying a $5B+ valuation. The company hasn't yet filed a public prospectus.

AppData's figures suggest King has already made some progress in diversifying. The company has six different games within AppData's list of the top 100 Facebook apps in terms of MAUs, including the top three (Candy Crush, Pet Rescue Saga, and Farm Heroes Saga).

Zynga (ZNGA +0.6%), by comparison, has five top-100 games, but none in the top-10. FarmVille 2 (#13) remains its most popular title, and is followed by Texas HoldEm Poker (#15) and Words With Friends (#18).