The magazine points out Scripps, which owns the Food Network, HGTV, and the Travel Channel, would mesh well with Discovery's own stable of "lifestyle-driven" channels. A merger would also give Discovery more leverage and bundling opportunities in talks with pay-TV providers.
Scripps remains controlled by 24 descendants of founder E.W. Scripps. The heirs currently face restrictions on their ability to liquidate their holdings via public markets.