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Samsung sells 10M+ Note 3 units, reportedly dials back smartphone target

  • Samsung (SSNLF, SSNGY) says it has sold 10M+ Galaxy Note 3 units (measured in terms of of channel sell-in, rather than end-user sales) since the 5.7" phablet went on sale on Sep. 25.
  • The figure highlights the burgeoning size of the phablet market, whose growth has been fueled in part by strong Asian demand. It comes in a year that has seen sales of Samsung's flagship Galaxy S4 fall short of initial expectations, and a host of rival OEMs launch phablets of their own. Samsung tries to differentiate its Note line via its proprietary S Pen and related apps.
  • Universal Display (OLED) and Synaptics (SYNA) are among the companies that benefit from strong Note 3 sales.
  • Meanwhile, South Korea's ET News reports (translation) Samsung has lowered its 2014 smartphone shipment target to 330M units from a prior 360M. The new figure represents expected growth of just 14%, or less than the 20% growth forecast by IDC.
Comments (3)
  • King Rat
    , contributor
    Comments (603) | Send Message
     
    The word "phablet" has to retire. It just smacks of Gen Y/Millenial Yuppie "I live my life as I want to, not how anybody else says to (and the fact that I follow every single trend to the last thread is just coincidental not because I am desperately trying to fit in and belong)" me-ism.

     

    The real market for those phones should be older people who need bigger buttons and have trouble seeing the photos you send to their jitterbugs. They're also the only demographic who can consistently pay for unsubsidized smartphones without credit cards.

     

    As for Samsung, the reduced growth outlook should not surprise anybody considering the level of saturation already in the market. Until a replacement technology for the way smartphones are used, for example, flexible screens, is introduced, there is little reason to upgrade from a 2 or even 3 year old smart phone that is not broken. Unless that is, you are just trying to conform.
    10 Dec 2013, 07:04 PM Reply Like
  • chopchop0
    , contributor
    Comments (3228) | Send Message
     
    "The real market for those phones should be older people who need bigger buttons and have trouble seeing the photos you send to their jitterbugs. They're also the only demographic who can consistently pay for unsubsidized smartphones without credit cards."

     

    False. Many people just want the simplicity and cost savings of ONE device to do everything. This is why Phablets do and will continue to do well in emerging markets. Younger people who are smart will trade in their tablet and save up for a phablet where they can talk, text and surf all from one device.

     

    Love my Note 2 and can't wait to get a Note 4+ which will hopefully be at least 6"+ so I can get rid of my tablet for good.
    10 Dec 2013, 08:06 PM Reply Like
  • samuel_liu
    , contributor
    Comments (2799) | Send Message
     
    Before getting off the bus in Shanghai yesterday, I saw and heard a woman yelling at someone over her 6" ear attachment. Sort of ridiculous to look at and insulting to hear.
    10 Dec 2013, 09:50 PM Reply Like
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