Seeking Alpha

Facebook wants to become a news hub, users feel differently

  • "The gap between ... two Facebooks (FB) — the one its managers want to see, and the one its users like using today — is starting to become visible," writes AllThingsD's Mike Isaac in a report examining the social networking giant's efforts to evolve into a news/information hub.
  • But while Mark Zuckerberg wants his company to be "the best personalized newspaper in the world," its users still largely see it as a place to keep in touch with friends/family and "share a funny, viral story or LOLcat picture." Viral, "low-quality" content often receives far more clicks than "high-quality" news pieces.
  • This disconnect has reportedly led Facebook to hold off on rolling out its media-heavy news feed overhaul (announced in March) to most users, and for engagement to stall among those users who have received the update.
  • An update amounting to "a less drastic change" is now reportedly being prepped. Ahead of that move, and in spite of the click rate data, Facebook has updated its news feed algorithm to show more "high-quality" stories.
  • Meanwhile, Twitter (TWTR), while still having a far smaller active user base, has evolved into a news hub for many of its users, and is trying to make the most of this status.
  • Isaac's report arguably drives home the challenges Facebook contends with as it tries to keep users (inc. younger ones) tiring of its traditional fare engaged, and without alienating the hundreds of millions of users content with the status quo.
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Comments (5)
  • samuel_liu
    , contributor
    Comments (2798) | Send Message
     
    $FB Huffington Post won't let me comment w/o an attachment to my FB Acct-- that I don't have, they have my email.

     

    & i wanted to comment on an article about Cn's restriction on USA reporter's visa, touché
    11 Dec 2013, 12:53 AM Reply Like
  • samuel_liu
    , contributor
    Comments (2798) | Send Message
     
    that restricts Huffington Post's ability to get commentary from the PRC. Wonder how $AOL feels about this?
    11 Dec 2013, 12:55 AM Reply Like
  • Magarv
    , contributor
    Comments (210) | Send Message
     
    What this demonstrates is FB's responsive, intelligent management. It listens to its users.

     

    Why is this somewhat phrased as a negative?
    11 Dec 2013, 06:42 AM Reply Like
  • samuel_liu
    , contributor
    Comments (2798) | Send Message
     
    I'm in China which has FB, Twtr, etc. behind its Great Firewall.
    11 Dec 2013, 06:51 AM Reply Like
  • mediajazzzz
    , contributor
    Comment (1) | Send Message
     
    Facebook sucks, Twitter is the better company with the ad revenue with is already paid for., Twitter manages the company not the people on their site, job PR...
    11 Dec 2013, 10:21 AM Reply Like
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