Hilton Worldwide +6.5% in opening trades

Hilton Worldwide (HLT) opens trading on the NYSE at $21.30 after pricing its IPO at $20.

A strong first day has been expected with reports of strong investor interest pouring in.

What to watch: Behind the vast number of hotels the company operates, Hilton has one of the strongest loyalty programs in the industry. HHonors has 39M members and a solid brand reputation which analysts think gives Hilton an edge.

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