files public S-1; company looking to raise $80M

|By:, SA News Editor

A month after the WSJ reported had confidentially filed for an IPO, the company has filed a public S-1., which acts as a marketplace for hiring nannies and other home caregivers, is looking to raise $80M and trade on the NYSE; no symbol has yet been given. Morgan Stanley, BofA/Merrill, JPMorgan, Allen & Co, and Stifel are the underwriters.

Over the first nine months of 2013, had revenue of $59M (+81% Y/Y), and a net loss of $24.7M. Sales/marketing expenses rose 57% Y/Y to $43.9M, and equaled 77% of revenue.

The company claims 9.5M registered members - 5.1M families and 4.4M caregivers - and has seen an average of 6.4M+ monthly unique visitors in 2013 (over 2.2M via mobile devices). 60% of 2013 job listings have been for part-time services, and 40% for full-time services.