No stopping Elf on the Shelf


The unexplainable toy juggernaut that is known as Elf on the Shelf is showing massive sales gains again at retail outlets as the little red-adorned feller becomes even more entrenched as a holiday season tradition for households with children.

A self-financed book by a mother and daughter team in 2005 has evolved to a retail winner with more products and tie-ins being developed. One online British retailer reports sales gain of 900% for Elf on the Shelf products this year.

Target (TGT), Pottery Barn (WSM), and Barnes & Noble (BKS) get a piece of that action as preferred retailers with expanded kiosks.

From other sites
Comments (0)
Be the first to comment
DJIA (DIA) S&P 500 (SPY)
ETF Hub
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs