No stopping Elf on the Shelf

|By:, SA News Editor

The unexplainable toy juggernaut that is known as Elf on the Shelf is showing massive sales gains again at retail outlets as the little red-adorned feller becomes even more entrenched as a holiday season tradition for households with children.

A self-financed book by a mother and daughter team in 2005 has evolved to a retail winner with more products and tie-ins being developed. One online British retailer reports sales gain of 900% for Elf on the Shelf products this year.

Target (TGT), Pottery Barn (WSM), and Barnes & Noble (BKS) get a piece of that action as preferred retailers with expanded kiosks.