Seeking Alpha

Twitter makes new highs again as ad product barrage continues

  • Following today's gains, Twitter (TWTR +5.7%) is up 23% on the week, and 113% from its $26 IPO price.
  • The microblogging service continues to unleash a torrent of new ad products. After launching its Tailored Audiences ad retargeting solution last week and a new TV ad product shortly before that, Twitter has launched Broad Match, an ad product that allows a keyword purchase to cover similar words.
  • In addition, the company's MoPub mobile ad network unit has added support for in-stream ads similar to Twitter's Promoted Tweets and Facebook's sponsored news feed ads. The products aims to profit from a general boom in demand for native advertising formats.
  • Short-covering could be contributing to this week's gains. As of Nov. 29, 17.8M Twitter shares were shorted; the company sold only 70M through its IPO.
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Comments (5)
  • toosmarttofail
    , contributor
    Comments (577) | Send Message
     
    It's as popular as Studio 54 was in its heyday.

     

    We all know how that turned out.

     

    This is an elevator stock. Could go really high and make walthy people out of those who get out in time.
    13 Dec 2013, 04:55 AM Reply Like
  • 81george
    , contributor
    Comments (277) | Send Message
     
    Good luck to those who are getting in the runaway wagon at the current prices. Wait for the next financial reporting.
    13 Dec 2013, 07:41 AM Reply Like
  • 81george
    , contributor
    Comments (277) | Send Message
     
    Good luck to those who are getting in the runaway wagon at the current prices. Wait for the next financial reporting.
    13 Dec 2013, 07:41 AM Reply Like
  • 81george
    , contributor
    Comments (277) | Send Message
     
    Good luck to those who are getting in the runaway wagon at the current prices. Wait for the next financial reporting.
    13 Dec 2013, 07:41 AM Reply Like
  • heloise8
    , contributor
    Comments (439) | Send Message
     
    I got retail price but still making money. Twitter is a triple threat with 3 Ts in its name. Don't miss out.
    13 Dec 2013, 04:36 PM Reply Like
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