- Google (GOOG) is reportedly thinking about designing its own server processors using technology from ARM Holdings (ARMH).
- The idea is that with its own chips, Google could better better manage the interaction between hardware and software.
- The move could hurt Intel (INTC), which earns over 4% of its revenue from the search giant, and which has a 95% share of the market for server chips that use PC processors. The company has been hoping that rising demand for the components will offset the slump in the PC market.
Intel threatened as Google mulls creating own server chips
Dec 13 2013, 05:13 ET