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Advertising works on Twitter; RBC boosts price target

Dec. 13, 2013 8:03 AM ETTwitter, Inc. (TWTR) StockTWTRBy: Stephen Alpher, SA News Editor8 Comments
  • "A substantial 40% of Twitter (NYSE:TWTR) advertisers reported improving ROI over the last six months and 40% have also increased their Twitter spend," says RBC Capital, upping its price target on Buy-rated Twitter to $60 from $33.
  • 59% of respondents plan to increase ad spend with Twitter over the next twelve months, says the team, while only 4% plan to decrease.
  • Shares +1.2% premarket to $56.

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