- Brewers in the U.K. are getting set to battle regulators over TV advertising after a single complaint about a commercial from an industry coalition group caused it to be pulled.
- The 'Let There Be Beer' campaign aimed to "re-ignite" demand in the U.K. amid soft sales before hitting the snag. Anheuser-Busch InBev (BUD), Heineken (HINKY), SABMiller (SBMRF), Carlsberg (CABGY), and Molson Coors (TAP) are united on the issue.
From other sites
at Benzinga.com (Feb 26, 2015)
at Nasdaq.com (Feb 24, 2015)
at Investor's Business Daily (Feb 3, 2015)
at CNBC.com (Jan 23, 2015)
The Wall Street Journal: Bud Light app targets millennials with 1-hour home delivery of 12- and 24-packsat MarketWatch.com (Jan 17, 2015)
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