Seeking Alpha

Brewers hit advertising snag in the U.K.

  • Brewers in the U.K. are getting set to battle regulators over TV advertising after a single complaint about a commercial from an industry coalition group caused it to be pulled.
  • The 'Let There Be Beer' campaign aimed to "re-ignite" demand in the U.K. amid soft sales before hitting the snag. Anheuser-Busch InBev (BUD), Heineken (HINKY), SABMiller (SBMRF), Carlsberg (CABGY), and Molson Coors (TAP) are united on the issue.
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