- McDonald's (MCD +0.3%) thinks its new McD app could be the answer to driving up traffic from younger consumers.
- The company is testing the app at 1K stores to see the response to deals offered on various menu items.
- The mobile apps of Starbucks, Chipotle, and Panera Bread have been credited with helping drive repeat traffic to the restaurant chains.
Mobile app coming from McDonald's
Dec 13 2013, 10:03 ET