Broadcasters and streamers adapt to binge viewing trends

New polling from Harris Interactive confirms that consumers streaming video content prefer the practice of binge viewing.

The news isn't a shocker to Netflix (NFLX -0.2%) and Amazon (AMZN +1.3%) which have been pointing toward their own viewing data for quite a while.

Redbox Instant (VZ, OUTR) could be the next streaming service to bring on TV shows for binge viewing, according to media buzz.

The read-through for broadcasters (CBS, AMCX, FOXA, DIS, CMCSA) is mixed. Advertising rates could suffer if more viewers are willing to wait until series are available for streaming, but the payoffs for quality content are getting higher and higher. Just this week, CBS CEO Les Moonves tipped off that Amazon paid $700K per episode for streaming rights to Under the Dome - while AMC Networks knows full well that without Netflix hit show Breaking Bad would have broken down.

Comments (4)
  • adverteasement
    , contributor
    Comments (3) | Send Message
    Sure, when you give a dog the whole bag of food it will eat it.
    13 Dec 2013, 04:56 PM Reply Like
  • Phil_GA
    , contributor
    Comments (50) | Send Message
    Um, no. The reality is that most people are what's called cord-thinning (as opposed to cord-cutting) where they're keeping some semblance of a "cable" subscription but also partaking in streaming services outside of their primary content provider for "premium" (to use the term very loosely) services.


    Most people *can* wait for episodes to be aired and then watch later, and since streaming services like Netflix and Amazon are not restricted to just the television, there are significantly more viewing opportunities than just over a STB.


    Plus, all of this is significantly cheaper altogether than having to pay the primary content provider triple-digits/month for the same.
    13 Dec 2013, 07:41 PM Reply Like
  • Sakelaris
    , contributor
    Comments (2707) | Send Message
    It is a joy to never again have to know a television schedule. Everything is "on" when I want it to be.


    Many shows are best observed in sequential order, and the Netflix streaming (and the DVD rental arrangements) make it easy to enjoy them in the right order.


    As for whether I am a streaming "binge watcher," well, maybe at one point my wife and I at least came close. We watched an entire 23 episode TV show season within about one month on Netflix--and we really enjoyed it.
    14 Dec 2013, 05:43 AM Reply Like
  • tedk7
    , contributor
    Comments (3) | Send Message
    Cable companies will eventually price themselves out of existence.
    14 Dec 2013, 09:11 PM Reply Like
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