Broadcasters and streamers adapt to binge viewing trends

|By:, SA News Editor

New polling from Harris Interactive confirms that consumers streaming video content prefer the practice of binge viewing.

The news isn't a shocker to Netflix (NFLX -0.2%) and Amazon (AMZN +1.3%) which have been pointing toward their own viewing data for quite a while.

Redbox Instant (VZ, OUTR) could be the next streaming service to bring on TV shows for binge viewing, according to media buzz.

The read-through for broadcasters (CBS, AMCX, FOXA, DIS, CMCSA) is mixed. Advertising rates could suffer if more viewers are willing to wait until series are available for streaming, but the payoffs for quality content are getting higher and higher. Just this week, CBS CEO Les Moonves tipped off that Amazon paid $700K per episode for streaming rights to Under the Dome - while AMC Networks knows full well that without Netflix hit show Breaking Bad would have broken down.