TV ad tech firm Delivery Agent reportedly picks banks for 2014 IPO

Reuters reports Delivery Agent, provider of an ad tech platform that places ads within shows allows TV viewers to buy items they've just seen, has hired Deutsche and Credit Suisse to handle an IPO that could arrive in mid-2014 and raise $100M.

The company has partnerships with a slew of media companies and pay-TV providers, including NBC, Fox, HBO, AT&T, and Verizon. Investors include Samsung, Intel, and Liberty Global.

Comments (1)
  • SoldHigh
    , contributor
    Comments (991) | Send Message
    If shows worked with advertisers to implement product placement (remember Snapple in the Seinfeld?) in place of ads, more people would watch shows in real-time and the ffwd button on our DVR remotes wouldn't be so worn.
    13 Dec 2013, 08:38 PM Reply Like
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