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Hobbit watching: Sequel off to strong global start, premium viewing a boost

  • The Hobbit: The Desolation of Smaug is on a pace to earn $68M-$72M this weekend in the U.S. to fall short of the haul the first Hobbit movie delivered last year. A tough weather mix may have been a small factor.
  • The film has done very well in global markets, earning the top spot in box office rankings in several markets and staying well-ahead of the international pace of its predecessor. The film's strong tally in Mexico and Germany shocked analysts.
  • Warner Bros. (TWX) is rolling the film out in international markets at a slower pace for strategic reasons. At the end of its protracted opening, media watchers expect Smaug to top the $1B global box office mark due to the strong global appeal it's displaying so far.
  • Hobbit spillover: Companies which might see a boost from the film's performance include  IMAX (IMAX), Dolby (DLB), and RealD (RLD) as moviegoers indicate a willingness to pay up for premium viewing. News Corp (NWS), which owns the Tolkien rights through HarperCollins Publishers, doesn't mind a little Hobbit fever as well.
Comments (12)
  • Overanalytical
    , contributor
    Comments (793) | Send Message
     
    Saw it yesterday. Absolutely loved it
    14 Dec 2013, 07:16 PM Reply Like
  • deercreekvols
    , contributor
    Comments (5761) | Send Message
     
    This strong start is about the same as The Hunger Games Catching Fire, which had a disappointing opening.

     

    Analysts are useless and predicting opening weekend gate is even more useless.
    14 Dec 2013, 07:39 PM Reply Like
  • Stephen Aniston
    , contributor
    Comments (2700) | Send Message
     
    I am voting the dragon best actor at the Oscars!
    15 Dec 2013, 10:30 AM Reply Like
  • SpoiledRottenBrat
    , contributor
    Comments (600) | Send Message
     
    Horrible movie. Too long. More boring story line malarkey is not my type of entertainment. Will not go to next sequel no matter how well hyped.
    When will Hollywood make another movie like 3:10 to Yuma or the Gladiator? Been a while.
    15 Dec 2013, 10:58 AM Reply Like
  • User 509088
    , contributor
    Comments (1102) | Send Message
     
    saw it in real 3d and there're these bees, and as the first came out, I actually ducked, really well done.
    15 Dec 2013, 05:28 PM Reply Like
  • Overanalytical
    , contributor
    Comments (793) | Send Message
     
    SRB-

     

    I think you just like Russell Crowe....
    15 Dec 2013, 08:02 PM Reply Like
  • jmodrkrk
    , contributor
    Comments (94) | Send Message
     
    boring story line malarky. yeah who wants plot. i think they're making another expendables movie, you should check it out.
    15 Dec 2013, 10:54 PM Reply Like
  • Steven Azarbad
    , contributor
    Comments (5) | Send Message
     
    Great for MGM Studios!! MGMB
    15 Dec 2013, 12:31 PM Reply Like
  • Philip Saglimbeni
    , contributor
    Comments (484) | Send Message
     
    I enjoyed it, definite improvement over The Hobbit, the dragon voiced by Cumberbatch was cool
    15 Dec 2013, 12:34 PM Reply Like
  • Chris DeMuth Jr.
    , contributor
    Comments (4371) | Send Message
     
    This is probably a great time to own MGM Holdings (GM:MGMB).
    15 Dec 2013, 02:02 PM Reply Like
  • User 509088
    , contributor
    Comments (1102) | Send Message
     
    in the house I was in, the audience went OH! that it had ended.

     

    the chatter in the theatre during the credits was really really excited.

     

    the best of the series so far.
    15 Dec 2013, 05:24 PM Reply Like
  • Invester Newb
    , contributor
    Comments (90) | Send Message
     
    I saw it last night. Peter Jackson is just a master of visuals. It was probably the most gorgeous movie I've ever seen. Much more action than the first one, but I actually loved the first one as well. What makes any movie like this is cool villains. The little bit we saw of Sauron was cool, the orcs were well done, and Smaug was just awesome (such a badass).
    15 Dec 2013, 05:46 PM Reply Like
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