Facebook set to launch video ads

|About: Facebook (FB)|By:, SA News Editor

Facebook (FB) will reportedly announce the launch of video advertisements today and will start introducing them into users' newsfeeds on Thursday.

Among the first ads to play will be one for an upcoming Lions Gate (LGF) film called "Divergent."

It's not clear how much the commercials will cost, although a figure of $2M a day for all Facebook users aged 18-54 has been bandied about.

There's money to be made, especially with advertisers looking to use up unspent annual budgets, but a major question is whether there will be a user backlash - the ads will play automatically, which some Facebook members might find exceptionally annoying.