- Facebook (FB) will reportedly announce the launch of video advertisements today and will start introducing them into users' newsfeeds on Thursday.
- Among the first ads to play will be one for an upcoming Lions Gate (LGF) film called "Divergent."
- It's not clear how much the commercials will cost, although a figure of $2M a day for all Facebook users aged 18-54 has been bandied about.
- There's money to be made, especially with advertisers looking to use up unspent annual budgets, but a major question is whether there will be a user backlash - the ads will play automatically, which some Facebook members might find exceptionally annoying.
Facebook set to launch video ads
Dec 17 2013, 05:03 ET