- Apparently a Starbucks (SBUX) gift card isn't the most original gift to give during the holiday season with the company reporting that one in every ten Americans received the coffee card last year.
- In a single day right before Christmas last year, 2M Starbucks cards were purchased in the U.S. and Canada. Starbucks expects an even bigger rush to stores this year to pick up the item.
- Overall, the program has seen $16B loaded on 450M cars in 27 different countries.
- For those keeping track, Starbucks doesn't book the revenue off the cards until down the road when customers use them at store, but all that cash is available to the company.
Starbucks cards: Easy gift for consumers, cash cow for the company
Dec 17 2013, 08:29 ET