How AmazonFresh fits into the Amazon equation

Credit Suisse has some big expectations for Amazon Fresh on its view that the delivery service will attempt to reach close to 33% of the population over the next five years in a broad roll-out that will try to establish the brand as a potential Wal-Mart or Target alternative for consumers.

The investment firm increases its price target on Amazon (AMZN) to $449 and bumps up 2015 profit estimates due in part to the impact of Fresh.

Previous on AmazonFresh

AMZN +0.8% premarket to $392.10.

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Comments (5)
  • Nathan Brooks
    , contributor
    Comments (559) | Send Message
    So now Credit Suisse is trolling Paulo Santos.
    17 Dec 2013, 09:26 AM Reply Like
  • SyrPhil
    , contributor
    Comments (29) | Send Message
    Just curious that when they will raise their price target on Amazon to above $500. Perhaps very soon.
    17 Dec 2013, 10:21 AM Reply Like
  • chopchop0
    , contributor
    Comments (5208) | Send Message
    probably once AMZN starts showing bigger losses.
    17 Dec 2013, 11:09 AM Reply Like
  • 215304
    , contributor
    Comments (689) | Send Message
    It amazes me that these investment firms keep raising their price targets for Amazon without any concern what so ever with the fact that Amazon is not earning significant money and seems unable to earn significant money. They only care about increasing revenue even though the huge increases in revenue Amazon has demonstrated since 2010 have been accompanied by huge decreases in earnings and actual losses. Why should a new revenue stream from Amazon Fresh be any different? Why not wait to see if Amazon Fresh will be a money maker before raising Amazon's price target? It could be another revenue builder/money loser for all we know and that would further deteriorate Amazon's already pathetic <1% net margin.
    17 Dec 2013, 11:10 AM Reply Like
  • ReligiousWacko
    , contributor
    Comments (1845) | Send Message
    Think about how Wall St makes money. Is it buying and holding AMZN stock?
    17 Dec 2013, 11:41 AM Reply Like
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