How AmazonFresh fits into the Amazon equation

|By:, SA News Editor

Credit Suisse has some big expectations for Amazon Fresh on its view that the delivery service will attempt to reach close to 33% of the population over the next five years in a broad roll-out that will try to establish the brand as a potential Wal-Mart or Target alternative for consumers.

The investment firm increases its price target on Amazon (AMZN) to $449 and bumps up 2015 profit estimates due in part to the impact of Fresh.

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AMZN +0.8% premarket to $392.10.