Toys R Us will stay open from 6:00 a.m. this Saturday until 9:00 p.m. Christmas Eve as it vies for late holiday season sales.
Though falling short of Kohl's 100 straight hour blitz, the toy seller will be on the high end in the sector.
What to watch: The expected rush in retail due to stormy weather and the late Thanksgiving will test the back-end of major retailers more than in past years. Companies with the most efficient 'buy online and pick up in stores' programs could see an edge. Gap (GPS), Macy's (M +0.3%), GameStop (GME +0.3%), and Wal-Mart (WMT -0.4%) have had some success in this area.