Amazon buys mobile payments startup for "ambitious" project

|By:, SA News Editor

Amazon (AMZN -0.3%) has acquired Gopago, a startup that has developed a smartphone/tablet-based point-of-sale platform for retailers. Among other things, the platform allows consumers to pre-pay for goods via Android/iOS apps.

TechCrunch notes media reports don't make it clear if Gopago's team will be joining Amazon. On the other hand, a co-founder does say Amazon will use Gopago's technology for an "ambitious" new project.

Plenty of companies are already targeting the mobile POS software/services market. While mobile payments juggernaut Square (reportedly eying a 2014 IPO) has seen the most success, PayPal (EBAY +0.1%) is also moving aggressively in this space, and recently added support for swipe-free Bluetooth payments. Other players include Intuit, Groupon, and VeriFone.

Amazon's online/mobile payments ambitions appear to be expanding: Two months ago, the company launched a fully-fledged PayPal rival that's available to anyone with an Amazon account. PayPal, meanwhile, recently bought rival Braintree.