2013 streaming winners and trends

The NPD Group is out with the SVOD Report which looks at streaming activity between January and October of this year.

The top movies streamed were The Hunger Games (LGF), The Avengers (DIS) and The Lorax (CMCSA) which are all movies aimed at younger audiences. The rankings go a long way toward explaining the tent-pole strategy of major studios.

Data on TV streaming showed the most activity was for Breaking Bad (AMCX), How I Met Your Mother (CBS), and AMC's The Walking Dead.

Netflix (NFLX) doesn't like to share ratings information, but NPD has the back of investors. Its data shows 11% of all Netflix users streamed Arrested Development at least once during the six weeks following its release. The mark was lower for House of Cards (5%) and Hemlock Grove (4%), although the penetration rates compare favorably to the broadcast world.

SVOD share of the total home video market rose to over 25% during the year.

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Comments (4)
  • JeffClarke
    , contributor
    Comments (8) | Send Message
    More than a year ago, I cancelled my NFLX subscription due to low quality movie availability. Last week I renewed a trial subscription to see if things improved. The only newly released decent movies were Hunger Games, Avengers and Captain America. Frankly, I feel the selection is worse now than before and the User Interface is still frustrating to use. I do not see NFLX surviving long term and as soon as the Movie Studios can agree on a scalable, monetary model - it would be a boon for the industry. In the meantime, RedBox will continue to shine.
    17 Dec 2013, 05:39 PM Reply Like
  • Tvaddic
    , contributor
    Comments (286) | Send Message
    Redbox's streaming option is much worse than Netflix, the movie studios can't do what you propose because they have long term exclusive contracts with Netflix, HBO and others. And Netflix is only $8, even if you only watch those few decent movies, that would be cheaper than buying a DVD or a rental.
    17 Dec 2013, 06:32 PM Reply Like
  • Parker Logan
    , contributor
    Comments (247) | Send Message
    Disclosure: Short Netflix


    I signed up last night b/c I my TV was out and heard good things about their original content. "orange is the new black" was pretty good. I see Netflix LT as an original content provider, that is how they will succeed. There company does not deserve its current valuation is overpriced compared to it's peers.


    Check out my article written a couple of months ago.


    17 Dec 2013, 06:52 PM Reply Like
  • Sakelaris
    , contributor
    Comments (2653) | Send Message
    To JeffClarke and TVaddic: In my opinion, there is a lot of choice on Netflix streaming. Indeed, I think that there is so much content that it can overwhelm some people. A thorough use of the excellent search feature can help you find a lot.


    Want ten times as much content though? Then do not neglect signing up for the Netflix DVD rental service also.
    18 Dec 2013, 12:21 AM Reply Like
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