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Facebook acquires sports/social media content provider

  • Facebook (FB) has acquired SportStream, a startup that aggregates sports content and uses it to offer custom social media-focused content solutions to teams and media companies. Terms are undisclosed.
  • Facebook media partnerships VP Justin Osofsky says SportStream, which helps clients monitor social media activity related to sports topics and events, will improve the ability of media partners to "access and utilize the insights from Facebook’s tools and APIs."
  • Both Facebook and Twitter are working hard to provide media companies with better tools for monitoring public user activity and reaching out to fans, with the dual goals of improving engagement and grabbing a larger share of ad spend tied to media events.
Comments (4)
  • Brian Bobbitt
    , contributor
    Comments (1874) | Send Message
     
    I get the feeling FB is just getting started. I got mine at 42 and had the empty feeling for a while, now its gettin' to goin'. Said it before, sayin' it again. Looks like the social media is gonna make it. And to go one bit further, I think it will be the new hot lash for a while. So, get some.
    Capt. Brian
    The Lost Navigator
    I am not handling my money, a mgr is ( New England Financial) but if I were doing it, I would be adding more FB in here along with some more PM stuff.
    17 Dec 2013, 11:02 PM Reply Like
  • howaboutyou2
    , contributor
    Comments (10) | Send Message
     
    I use FB and own some FB.

     

    ----FB has great ads mixed in with ones New Feeds. The Ads are so well done that you don't even realize that it is an AD.
    ----FB allows one to set up a GROUP and allows you to invite others to your GROUP. Example: I am a Perennial Gardner, Antique Lover, Art Lover, etc ----- I am able to Join the Groups that I am interested in. We share photos of our landscaping, antiques, paintings, etc.
    ----FB thru its "Messenger" allows one to have private texting conversations with people in private.
    ----FB allows one to follow the NEWs via allowing your favorites to be part of your News Feed.

     

    As far as people saying that Teens don't use FB much anymore cuz mom, dad, and grandma are on FB----- Teenagers can use the "Messenger" part of FB which allows GROUP discussions Privately------therefore mom, dad and grandma does not see what they are saying.

     

    I also use Twitter ---- but I like getting my selected NEWs via FB which allows people to comment and debate on the News Feeds. Sometimes it can be entertaining.
    17 Dec 2013, 11:55 PM Reply Like
  • gwynfryn
    , contributor
    Comments (3810) | Send Message
     
    If "you don't even realize that it is an AD", then presumably, you won't be buying the product advertised, then?
    18 Dec 2013, 11:08 AM Reply Like
  • st.clair
    , contributor
    Comment (1) | Send Message
     
    One more step closer
    18 Dec 2013, 12:56 AM Reply Like
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