- Toyota (TM) will return to Super Bowl advertising with a new 60-second spot on the 2014 Highlander.
- The new model is an important component of Toyota's strategy next year in the U.S. with the redesign expected to make it more competitive against the Ford Explorer and Honda Pilot.
- Previous: Toyota expects average selling price on Highlander to rise 13%.
Toyota bets on the new Highlander
Dec 18 2013, 07:29 ET