Latest data crunch on holiday retail shopping

|By:, SA News Editor

A survey from Shop.org indicates that 84.2% of retailers have a standard shipping deadline for guaranteed Christmas that lands before Friday, December 20. The timing of Christmas this year (mid-week) played a factor in the drop-dead date for late shoppers.

An interesting side-note from the data was that 21% of retailers polled say they increased their promotion of free shipping with no conditions this year. It's another sign that although late-season sales might come in after all for retailers, margins could be razor-thin.

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