Seeking Alpha

AMC Entertainment IPO goes off well

AMC Entertainment (AMC) debuts with a quick 9% gain over its IPO price of $18 a share.

The theater chain ran a unique promotion in which AMC loyalty members were given an early grab at IPO shares if they opted in.

AMC's S-1

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Comments (4)
  • JeffreyLangBoyd
    , contributor
    Comments (663) | Send Message
    Was an interesting program to allow loyalty members to purchase shares and it was surprisingly easy to set up. Imagine it will generate some customer goodwill, unless the share price goes down.
    18 Dec 2013, 11:36 AM Reply Like
  • rocwalker
    , contributor
    Comments (2) | Send Message
    My first time buying IPO at opening - trading did not start until 9:41 and real-time quotes at TK Live and NASDAQ were not showing until 9:43. Made it sort of confusing but was lucky to catch it at a momentary drop saved a few cents there at market rate..
    18 Dec 2013, 12:46 PM Reply Like
  • Moon Kil Woong
    , contributor
    Comments (12269) | Send Message
    AMC has failed to make clear why it is IPOing. It clearly doesn't need the cash and loyalty isn't really an issue for movie going, its convenience. It is my guess existing shareholders want to perhaps parachute out some of their money before the next downturn.


    On that note, the stock looks relatively safe and the company is profitable enough. The only main concern is the slow erosion of movie going and rising prices which has been solved somewhat by the consolidation of movie houses.
    18 Dec 2013, 01:10 PM Reply Like
  • Bio Bull
    , contributor
    Comments (252) | Send Message
    I was one of the customers who got in on the IPO today. I thought it was a cool idea to give people an opportunity who wouldn't otherwise be able to join in on the issuing. We'll see if any other companies follow this approach!
    18 Dec 2013, 03:00 PM Reply Like
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