A Super Bowl blizzard could disrupt advertisers' big day


If a blizzard strikes New Jersey on the Super Bowl date of February 2, 2014 the NFL will re-schedule the game, according to league officials.

Though the odds are remote that a storm of that magnitude will hit the region square in the face on that date, it could be a concern for Fox Sports (FOXA).

There's conflicting reports on the impact on ad rates or make-goods if the game gets pushed to a weekday. Companies like SodaStream (SODA) or Kia Motors (KIMTF) that are hoping to make a big splash with their ads will hope for a Sunday game.

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Comments (2)
  • jhydeout
    , contributor
    Comment (1) | Send Message
     
    Wonder if anybody thought of that before they awarded it to Jersey. Just a dumb idea to play this game there in the first place.
    18 Dec 2013, 05:31 PM Reply Like
  • ruler333
    , contributor
    Comments (3) | Send Message
     
    I am hoping for a repeat of the ice bowl. Real football ..advertisers be damned
    18 Dec 2013, 06:55 PM Reply Like
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