Criteo moves up after Societe Generale initiates at Buy

|About: Criteo S.A. (CRTO)|By:, SA News Editor

Criteo (CRTO +3%) shares trade higher after Societe Generale initiates shares at Buy with a PT of $44. The rating is the 7th Buy out of 7 ratings.

The compatriot firm notes that Criteo is the market leader in the retargeting market (with FY2013 revenue seen at 2x peer Rocket Fuel's (FUEL +3.5%)) and possesses a strong management team.

Societe also observes that Criteo will expand its global penetration from the 42 countries covered at the end of Sept., with sales growth in 2014 impacting cash flow and the bottom line with leverage.