9to5 Mac: Apple likely bought mapping, online note-taking startups


A source close to Apple's (AAPL +3.1%) M&A process tells 9to5 Mac Apple has acquired BroadMap, a startup that provides a variety of tools for creating maps, as well as aggregating, analyzing, and managing mapping/location data.

9to5 Mac observes BroadMap CEO Daniel Perrone's LinkedIn page says his company was acquired by a "Fortune 5" firm to "support their digital mapping efforts," and that nearly every BroadMap exec is now an Apple employee (according to their LinkedIn pages).

Meanwhile, sources tell the site the majority of employees once working for startup Catch are now working for Apple. Catch developed an online/mobile note-taking app that competed against the wildly popular Evernote.

Catch had 3.5M users before being acquired by an unnamed buyer over the summer. 9to5 Mac points out the startup's apps and services could complement both Siri (voice-based note-taking and reminders) and iCloud.

Apple has already made a string of mapping-related acquisitions, as it makes an all-out push to improve Apple Maps' quality following a very rough 2012 debut. The acquisition list includes HopStop, Embark, Locationary, and WiFiSlam.

Earlier: Apple rallies following China Mobile deal

Update: AllThingsD's sources state Apple has bought BroadMap and Catch.

From other sites
Comments (29)
  • Humble Eagles
    , contributor
    Comments (2678) | Send Message
     
    A much bigger story is guidance! Apple raised guidance on the 23rd of September, so I would expect them to raise guidance this week if they are going to do it--don't want to get too close to the report. No raise means we may sell off imho. A big raise likely puts us over $600. Could still be an exciting Christmas for Apple owners. I think they will raise, but you never know. Not raising means we had a flat to slightly up qtr-
    23 Dec 2013, 02:20 PM Reply Like
  • The Count of Cristo
    , contributor
    Comments (290) | Send Message
     
    they are busy buying their shares, no raise is actually good for them
    23 Dec 2013, 02:29 PM Reply Like
  • Humble Eagles
    , contributor
    Comments (2678) | Send Message
     
    True, but the CFO basically committed to trying to provide an accurate range on the CC a few qtrs back. The problem with surprising, as they love to do, is that Wall Street is like a drug addict. Apple would provide guidance and WS would always up it for the "expected" surprise. Then, true to the addict's nature, regardless of the qtr, they would violently sell the stock off. Not surprising WS provides stability, and it gives Apple credibility. Apple can still surprise with products. Surprising WS is a mistake--up or down. If they surprise up, we will be right back on the addiction cycle by next qtr!!
    23 Dec 2013, 02:46 PM Reply Like
  • The Count of Cristo
    , contributor
    Comments (290) | Send Message
     
    you forgetting apple is a cash cow, let WS crash it. more buying opportunities for everyone.
    23 Dec 2013, 02:56 PM Reply Like
  • Wise Investor
    , contributor
    Comments (35) | Send Message
     
    AAPL's chart positioning was in a compromising mode when they pre-announced numbers to be in the higher end of the range back in September because the stock was in danger of inching back under its 50 day MA before the announcement due to the fact that the perception was negative for the rollout of the iPhone 5c even though the 5s seemed to be outperforming all metrics vs prior iPhone rollouts. That pre-announcement helped repair the damage that occurred after the intial rollout.

     

    I highly doubt AAPL will pre-announce this current quarter's earnings because the company is sitting in a really good spot right now and doesn't need the extra good news at this point in time to motivate shares to trend higher in the near term. CHL's secured deal has done that convincingly now and that will be good enough to augment share price appreciation in the near term. We will just have to wait for the epic and history breaking 2014 1st quarter numbers to be revealed at the earnings report in late January. That anticipation leading into the record breaking numbers will cause shares to trend gradually higher into that earnings call date. The focus on the earnings call will be on the outlook, which will bring forward what's in store for the rest of 2014 as far as new products. Me thinks it's going to be an innovative and revolutionary year for APPLE in 2014.

     

    APPLE iPad & iPhone Rules !!!
    23 Dec 2013, 04:36 PM Reply Like
  • bgold1955
    , contributor
    Comments (2348) | Send Message
     
    Just got back from Apple store & purchased several minis. Store was hugely packed but since I knew exactly what I wanted, I was in & out in 5 minutes. My son from out of town was with me and he asked, "do they know you"? He couldn't believe the ease of purchase after being at several stores that took much longer to buy whatever.

     

    Hands down best in-store service anywhere. Long AAPL.
    23 Dec 2013, 04:38 PM Reply Like
  • Humble Eagles
    , contributor
    Comments (2678) | Send Message
     
    Again, the drug addict analogy. It is wonderful when Mr. Market gets his fix, but the problem comes a couple of quarters later when the stock crashes after they hit their guidance. Why? Because Mr. Market is addicted to surprises now. You can argue that last year the price in the $300s provided investors a great buying opportunity, but I am telling you institutional investors generally don't like it when they start showing massive losses! Options traders and sellers love it, but most of the bigger investors want slow and steady growth. That is why I think they will raise guidance very soon. Surprising WS is a very bad idea, like giving your addict friend, Mr. Market, just one more fix to get him to next qtr. Or even worse, giving a fix because you think the drugs will be plentiful for a while!!
    23 Dec 2013, 04:46 PM Reply Like
  • scott trader
    , contributor
    Comments (6749) | Send Message
     
    The cash cow is iTunes...wait til all new domoco and China mobile customers download apps and music....Beyoncé over a billion albums sold on iTunes alone last week....
    23 Dec 2013, 04:54 PM Reply Like
  • Humble Eagles
    , contributor
    Comments (2678) | Send Message
     
    Scott, that is the key on the $299 mini, I think. A lot of new users in the ecosystem using iTunes and Radio, and $299 is the cheapest way to get there outside of the iPod. BGold, I think they are going to sell a whole bunch of iPads!! ~30MM--go ahead, call me crazy.
    23 Dec 2013, 04:59 PM Reply Like
  • JG2000
    , contributor
    Comments (492) | Send Message
     
    It may not be a binary issue. You have revenue, earnings, margins and sales volumes (iPhones, iPads, etc). It's possible, for example, for a strong beat on revenue and sales but earnings & margins are only on the high end. Maybe they wouldn't raise guidance in that scenario even though results would be very good.

     

    It makes sense that they wait until the Christmas numbers are in so we could see a raise. However there is a always some kind of trap...if they do raise to avoid the unwanted surprise factor Humble Eagles discusses...then the market becomes more addicted to the 'raise' and any lack of a raise in future quarters would spark some selling. I would still agree that giving the raise is best...just pointing out that in regards to guidance no approach is perfect.

     

    Having said all this...I expect FQ1 results and FQ2 guidance to be excellent.
    23 Dec 2013, 07:16 PM Reply Like
  • scott trader
    , contributor
    Comments (6749) | Send Message
     
    Agreed Humble....I also see more and more content available coming to appletv.....and of course you can access your iTunes via the 99dollar box.....The iPad is useful with my xfinity cable ap. as a remote to control televisions in different rooms...
    23 Dec 2013, 09:28 PM Reply Like
  • Dennis Baker
    , contributor
    Comments (2130) | Send Message
     
    I don't see Apple raising guidance at this point. Apple management knew going into the quarter they would likely be supply constrained and guided based on what they estimated they could produce. The iPhone 5s, iPad Air, and iPad Mini+r were all supply constrained through the entire quarter. The only possible bump is a negative one, if the iPhone 5c is indeed selling slower than what they estimated. If I were a betting man though, I'd bet they nail the top end of guidance and if they exceed it, it won't be by much.
    24 Dec 2013, 03:33 AM Reply Like
  • Dennis Baker
    , contributor
    Comments (2130) | Send Message
     
    "We will just have to wait for the epic and history breaking 2014 1st quarter numbers to be revealed at the earnings report in late January."

     

    They have nailed the high end of their estimates almost every quarter since they changed the way they state earnings. I suspect they will do the same this Q.

     

    More interesting will be their estimate for the 2nd quarter which will be the first to include China Mobile..
    24 Dec 2013, 03:37 AM Reply Like
  • Humble Eagles
    , contributor
    Comments (2678) | Send Message
     
    BTW, Apple dramatically increased the rollout schedule for phones and iPads, and they added a big carrier in DCM in Japan, so flat to slightly up really vindicates the argument that Apple's target markets are saturated, and it also points to decaying sales next year. I don't think that is the case; I think they were conservative and they will raise guidance, meaning we still may get to $600 this year! GLTA.
    23 Dec 2013, 02:32 PM Reply Like
  • Matt-Man
    , contributor
    Comments (926) | Send Message
     
    I think so too, whole portfolio is going with all cylinders. Supply is no longer issue on main products iPhone and iPad so sales figures can be impressive.

     

    When it is commonly understood that Apple is back on revenue growth track, maybe valuation will get more in line with rest of Nasdaq, that means new ATH
    23 Dec 2013, 02:48 PM Reply Like
  • jjkiam
    , contributor
    Comments (399) | Send Message
     
    Agree but find it hard to believe that they haven't handily beat the original upper end of the guidance with all the reports of how everything Apple is selling! They may have decided to be cagey and mess with all the analysts who continuously try to paint Apple as a problem! Will be interesting to see next qtr guidance, given the Chinese New Year and CHL !
    23 Dec 2013, 02:34 PM Reply Like
  • slerickson01
    , contributor
    Comments (113) | Send Message
     
    Regarding Apple maps/navigation: my experience is that it has improved my a couple magnitudes. It was worthless to begin with but now I find it reliable and user friendly. Specially in conjunction work Siri.
    23 Dec 2013, 02:35 PM Reply Like
  • A Prudent Investor
    , contributor
    Comments (1192) | Send Message
     
    Apple's map app is my default mapping app over Google maps. It has surpassed Google maps on iOS devices.
    23 Dec 2013, 02:43 PM Reply Like
  • iOS7 needs to revolutinize
    , contributor
    Comments (233) | Send Message
     
    There is even no need for a comparison. I just don't find any reason to use Google maps at all, as Apple maps suffice for everything.
    23 Dec 2013, 02:54 PM Reply Like
  • Humble Eagles
    , contributor
    Comments (2678) | Send Message
     
    The only thing that irritates me is that they don't have the exit numbers on the interstate in my neck of the woods. I keep thinking it is on the way...still waiting.
    23 Dec 2013, 04:23 PM Reply Like
  • Dennis Baker
    , contributor
    Comments (2130) | Send Message
     
    I'm not sure I'd say Apple Maps have exceeded Googles, but they serve me well enough and I hear very few complaints anymore from the people I know who use them regularly.

     

    They are also improving maps pretty much continually. People seem to forget that we dealt with Google's errors for 15 years before it got to the point it is now and while Google Maps are arguably the best out there, people were a lot more forgiving of errors when they launched.
    24 Dec 2013, 03:50 AM Reply Like
  • Yesterdays_news
    , contributor
    Comments (1967) | Send Message
     
    The fact that Google is now making people get a account and log in to use their map once free features is a deal breaker. However, Apple still needs to work on the draw speed of their map app. The tiles still draw way to slow!
    24 Dec 2013, 09:41 AM Reply Like
  • MJ Pragmatist
    , contributor
    Comments (358) | Send Message
     
    Apple could use work on its Notes app, so hopefully that will be a good acquisition.
    23 Dec 2013, 05:09 PM Reply Like
  • Eisensteind
    , contributor
    Comments (10) | Send Message
     
    It is an Apple year. I personally bought 2 IPads and 2 IPhone 5s. Now the stock price has 2 go up so I can pay for them when the bill arrives :)
    23 Dec 2013, 08:08 PM Reply Like
  • PJBrown
    , contributor
    Comments (5) | Send Message
     
    Apple won't pre-announce for competitive reasons. The iPads are hugely popular. Had AAPL announced iPad sales for the first few weeks of sales, the iCopy and iWanna B's would have gone back into crisis mode meaning Samsung would have come out with a gold GalaxyUltraThin quicker than you can say iPad. iPad sales this quarter will be in the 32 million range
    23 Dec 2013, 08:21 PM Reply Like
  • doowop32
    , contributor
    Comment (1) | Send Message
     
    My map app of choice now is MAPQUEST. Their mobile app surpasses all others..
    23 Dec 2013, 08:27 PM Reply Like
  • sses
    , contributor
    Comments (49) | Send Message
     
    Regarding Apple maps, can anyone one please tell me how I can get rid of the 'blue circle' that shows the location of one's home or business address? It didn't use to be there, but it is there now. Because of this circle or GPS location point or whatever you want to call it, I cannot see what is under there? Thank you.
    23 Dec 2013, 09:29 PM Reply Like
  • Softkey
    , contributor
    Comments (10) | Send Message
     
    Icahn is eerily quite these days. Rightfully so having made a billion more.
    23 Dec 2013, 09:46 PM Reply Like
  • Yesterdays_news
    , contributor
    Comments (1967) | Send Message
     
    Huge money in selling business GIS data. Let's hope that the next generation Apple map app can load GIS data. And let's hope Apple sells GIS data on the iTunes Store. Maybe come out with their own data format?
    24 Dec 2013, 09:37 AM Reply Like
DJIA (DIA) S&P 500 (SPY)
ETF Hub
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs