Criteo shrugs off dip in ad tech sector; Stifel bullish on Google pricing, geographic potential


On a day when other ad tech plays are selling off, Criteo (CRTO +1.2%) ticks up, likely helped by a bullish note from Stifel Nicolaus. The firm's analysts think the increased marketing costs Google has levied is leading many marketers to allocate "a higher percentage of budgets to sources of lower priced, response-driven clicks, including display re-targeting, where CRTO is the global leader."

And, Criteo has room to romp, receiving "over half its revenue from the EMEA region." Stifel expects Americas (25% of revenue ex-TAC) and APAC (20%) to "eclipse the already solid growth out of Europe."

Other ad tech players are off on the day: Rocket Fuel (FUEL -1.8%), Tremor (TRMR -1.5%), YuMe (YUME -0.9%).

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