Forecast: U.S. auto sales to be strong on stable pricing

|By:, SA News Editor

IHS Automotive forecasts light-vehicle sales in North America will top 16M in 2014.

Though the sales prediction from the research firm looks strong, the outlook on pricing in the auto industry could be even more important.

IHS thinks manufacturers will take their foot off the promotional pedal as sales gains become more closely associated with a strengthening U.S. economy - instead of incentives and deals.

The level of promotional activity in the industry has been a growing concern, highlighted recently by a frank assessment from Ford execs,

Related stocks: F, GM, HMC, TM, VLKAY, NSANY, FIATY.