- DirecTV (DTV) might have found one way to battle escalating programming costs as it eyes producing more of its own shows.
- The company has "quietly" started distributing a small network called WeatherNation just in front of the expiration of its carriage deal with The Weather Channel (CMCSA), reports The Los Angeles Times.
- The Weather Channel typically relies on Mother Nature for its biggest ratings bonanzas and doesn't have great leverage with Pay-TV operators.
DirecTV makes a strategic move into weather programming
Dec 26 2013, 08:57 ET