Gift card sales strong this holiday season

|By:, SA News Editor

Gift card sales were an out-performer in the retail sector this holiday season.

Open network branded card sales rose 7.3% this year while retailers saw gift card sales shoot up 10, according to Corporate Executive Board.

The consumer trend toward more gift card usage should provide a lift to MasterCard (MA +0.8%) and Visa (V +0.3%) as well as adding at least some support to retail sales in Q1 of 2014 as sales are booked.

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