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Study finds Facebook "basically dead" to U.K. teens

  • U.K. professor Daniel Miller, discussing the results of an EU-funded study on social media use: "What we’ve learned from working with 16-18 year olds in the U.K. is that Facebook (FB) is not just on the slide, it is basically dead and buried. Mostly they feel embarrassed even to be associated with it ... Parents have worked out how to use the site ... In response, the young are moving on to cooler things."
  • Miller adds U.K. teens are reallocating their social media time to Twitter, (Facebook-owned) Instagram, WhatsApp, and Snapchat, with none of those services fully replacing Facebook on their own. A recent Piper survey of U.S. teen social media use turned up similar findings.
  • Worries about Facebook's teen engagement have been easy to find since the company disclosed on its Q3 CC it saw a Q/Q drop in U.S. teen daily active users. Sheryl Sandberg later insisted overall U.S. teen Facebook usage remains stable.
  • The bigger question for Facebook: Is softening engagement among teens in certain markets simply the result of teen-specific issues (for example, not wanting to engage with a social network one's parents and other older relatives are on), or a leading indicator of broader issues (e.g. boredom, privacy concerns) that could affect engagement among other demographic groups?
Comments (37)
  • joeycard
    , contributor
    Comments (250) | Send Message
     
    BlackBerry BBM Channels cross-platform will be a great secured Social and e-Commerce social platform that will work well with teens. They can brand and monetize themselves $$
    26 Dec 2013, 06:18 PM Reply Like
  • medzjohn
    , contributor
    Comments (218) | Send Message
     
    Do you think Zuck knew about this before deciding to sell $2.4 billion in FB?
    26 Dec 2013, 06:22 PM Reply Like
  • Cgaebe
    , contributor
    Comments (10) | Send Message
     
    No he just needed to pay taxes on his giant options profit.
    27 Dec 2013, 07:19 AM Reply Like
  • AlphaPro2
    , contributor
    Comments (48) | Send Message
     
    How important is this? Worst case scenario? The UK 16 to 18 teens have moved from FB to Instagram...
    26 Dec 2013, 06:23 PM Reply Like
  • beautidoc
    , contributor
    Comments (109) | Send Message
     
    Those 16-18 year UK teens are only a few years away from becoming parents themselves...oops, now they will be active on FB again, the greatest form of communication in the history of mankind. These are the same myopic thinkers that likely announced the end of aviation when the Wright Bros plane came back to earth. Happy New Year, to all the other UK teens that haven't already received my New Year wishes on FB.
    26 Dec 2013, 06:25 PM Reply Like
  • SoldHigh
    , contributor
    Comments (995) | Send Message
     
    Judging by stock action, the move is to TWTR
    26 Dec 2013, 06:34 PM Reply Like
  • foodforthought
    , contributor
    Comments (217) | Send Message
     
    "The young are moving to cooler things"...:-) I doubt TWTR will be the "cool thing" in a year or so. The level of engagement changes so rapidly from one platform to another.
    26 Dec 2013, 07:37 PM Reply Like
  • TFF
    , contributor
    Comments (8) | Send Message
     
    If you haven't noticed.......Teens update FB about once a year. They tweet about once an hour.
    26 Dec 2013, 06:50 PM Reply Like
  • monkey see
    , contributor
    Comments (602) | Send Message
     
    Did you ever consider that Zuckerberg might be developing a second site with a different slant Specifically targeted at teenagers? Zuckerberg may be a jerk sometime but he's definitely not stupid.
    26 Dec 2013, 06:53 PM Reply Like
  • The Deep Value Investor
    , contributor
    Comments (277) | Send Message
     
    Social networking is not a fad, but social networking sites are fads. MySpace went from #1 to nothing with-in a year, replaced by Facebook. The same will happen to Facebook, the money will be made by people that can identify the next new hot social networking site. In my opinion I think AOL was the first social networking site since even back in 1999 you could make a profile, connect with freinds, and join chat rooms. Make money on FB while you can, since before too long it will be "un-liked" just as MySpace was.
    26 Dec 2013, 06:55 PM Reply Like
  • 14354582
    , contributor
    Comments (34) | Send Message
     
    MySpace cannot be compared to Facebook from the engineer point of view. It was not engineered professionally and it was too late when professionals start rewrite it. Facebook is really well made social network "platform". We have to give good credit to Zuck for his professional level of software development.
    26 Dec 2013, 10:54 PM Reply Like
  • gregphil22
    , contributor
    Comments (5) | Send Message
     
    Comparing Facebook to MySpace is like comparing the Fijian Army to the American Army. At no time did MySpace even come remotely close to having 1/5 to 1/4 of the worlds population with an account. At no time did it ever think of having nearly 300 million daily users. In addition the technology did not exist at the time to grow to that level. We did not have a hand held device that we carry with us a la mobile phone to log into MySpace. Would also add at no time that MySpace have BILLIONS of dollars to fund its research and development. Such a comparison is ridiculous.
    27 Dec 2013, 08:45 AM Reply Like
  • The Deep Value Investor
    , contributor
    Comments (277) | Send Message
     
    We will see, time will tell.
    27 Dec 2013, 08:51 AM Reply Like
  • Deja Vu
    , contributor
    Comments (1151) | Send Message
     
    This story is about a week old. Ironically it came out on a day the stock price jumped quite a bit.
    26 Dec 2013, 06:57 PM Reply Like
  • RHMASSING
    , contributor
    Comments (224) | Send Message
     
    FB is one of the two social media sites making money and increasing revenue in and big way. Nobody knows such numbers about TWTR or other sites including Snapchat. Last quarter, the chatter was that FB couldn't know how to monetize mobile and the ensuing quarter result was astonishingly on the contrary. Let's just wait to see how FB surprises the naysayers in the coming earning report. Now the chatter is on the "abandon" by the teens. We all know that population is covered by Instagram. The speed for FB to immediately develop the answer for Snapchat when the offer was rejected is simply impressive and this speak volumes of the tech talents in the organization. When the earnings is announced, FB will not be at this price level.
    26 Dec 2013, 07:01 PM Reply Like
  • tkar100
    , contributor
    Comments (3) | Send Message
     
    Precisely so! Some idiot Wall Street analyst very recently posted something from the FB. Bashing club ...that was such an irresponsible publication and completely fallacious! The stock did a momentary hit but came right back up in few weeks time!
    26 Dec 2013, 07:57 PM Reply Like
  • Manitobatex
    , contributor
    Comments (477) | Send Message
     
    Teens are more prone to avoiding a site that their parents (NSA) frequent thus Instagram & the like that are much "cooler" than FB. I do not see why there is so fuss about teens needing to be on FB.....eventually they will. Is it necessary that FB has every social nut come to Facebook in order for FB to be King of The Hill .....no it isn't.
    Time will tell and in the meantime FB will grow and grow and prosper with lots of people getting on and off the bus.
    26 Dec 2013, 07:41 PM Reply Like
  • BuyToSell
    , contributor
    Comments (215) | Send Message
     
    and yet, the media and thus all the sheeple have fixated on this one metric as if it was the only thing making or breaking the success of the site. Sigh.
    27 Dec 2013, 10:33 AM Reply Like
  • MrVincent
    , contributor
    Comments (230) | Send Message
     
    MySpace all over again. When will people learn.
    26 Dec 2013, 07:41 PM Reply Like
  • Ol Blue Eyes
    , contributor
    Comments (770) | Send Message
     
    I think that Facebook may not be comparable to AOL and MySpace because of its huge numbers of entrenched older users. I have had a Facebook page for three years now and, while I'm not a big fan, I've seen its use by other adults. They like to get in touch with their next door neighbors from when they lived in Atlanta fifteen years ago. For scattered family members, Facebook is a lot more useful than a telephone for keeping in touch regularly and of course sharing photos. I even like visiting my high school group to learn what became of former friends and enemies.

     

    The photograph phenomena is new to this era. With high-quality cameras available on smart phones, suddenly everyone has all these photos that they want to show off.

     

    If an adult moves to another social site, he doesn't bring all his Facebook friends and family along with him.

     

    Someday a technological breakthrough will lure everyone off Facebook by its obvious superiority. But I don't see it anywhere yet.
    26 Dec 2013, 07:46 PM Reply Like
  • chinky investor
    , contributor
    Comments (9) | Send Message
     
    How much money have you actually spent on Facebook
    27 Dec 2013, 10:26 PM Reply Like
  • tkar100
    , contributor
    Comments (3) | Send Message
     
    FB has proved all naysayers wrong and wrong over and over again! I feel so surprised that people have so little comprehension about social media and it's potential. Before Google, no one used to discuss how to make money on search engines. FB is shaping the landscape on social media just like Google shaped it on search and Amazon shaped it on online shopping. And then, there are numbers....the naysayers who missed the boat, which includes fund managers and Wall Street analysts as well, keep on denying and are afraid to admit they screwed up. With a user base that is bigger than Google's, $147bn in market capitalization, increasing profit Q after Q ....and with more than a sixth of the population on this planet! It is only matter of time .... Google is already scared of. FB and so is many other big names concerned!
    26 Dec 2013, 07:58 PM Reply Like
  • GoughyB
    , contributor
    Comments (2) | Send Message
     
    Sometimes people wish to communicate using messages of more than 140 characters, Facebook still has a place for them.
    26 Dec 2013, 08:02 PM Reply Like
  • User 4247161
    , contributor
    Comments (367) | Send Message
     
    "What we’ve learned from working with 16-18 year olds in the U.K. is that Facebook (FB) is not just on the slide, it is basically dead and buried".......

     

    But they crushed the last 2 earnings report. I would say this is a good thing if teens left and they continue to beat no?
    26 Dec 2013, 08:05 PM Reply Like
  • timestacker
    , contributor
    Comments (88) | Send Message
     
    Facebook was never meant for teens; besides, Brit teens don't have any friends so they just sit around tweeting people they have never met. I should know, I have three of them in my home and yes, we live in England.
    26 Dec 2013, 08:58 PM Reply Like
  • llewsac
    , contributor
    Comments (2) | Send Message
     
    While FB may loose some to alternatives the fact of matter is the same still come back to FB to check in on friends and family as this is "TheSite" of reference and to check in. While the teens may scatter about they dislike the fact there is no Constant as each teen chooses to p,ay with an alternative, Snapchat , twitter etc. but once again they come back. Why? Every teen still retains FB and still drops in regularly to check out and in with their friends. Relax, FB has a high user base which is hard to disrupt. While Twitter is a new unique thing to do, people ge tired of the little snip it's.
    26 Dec 2013, 09:05 PM Reply Like
  • Jaylo
    , contributor
    Comments (2) | Send Message
     
    1. This research was conducted within one school and with limited users from school "The Glade". How can they bring broad UK teens ?
    2. Real research finding is on this site : http://bit.ly/1kKCXng doesnt make any sense at all. Article also explains about how Twitter is uncool to some of the teens.
    3. When I see his overall research looks this prof is hater of social media.http://bit.ly/1kKCXni
    26 Dec 2013, 10:59 PM Reply Like
  • Rich_281
    , contributor
    Comments (6) | Send Message
     
    Teenagers may still be in the age group, where trends start, but not where the real money is. As long as their parents and grandparents use Facebook it will be around, since teenagers, especially in America are not where the money is at.
    26 Dec 2013, 11:12 PM Reply Like
  • Kyle Spencer
    , contributor
    Comments (998) | Send Message
     
    If your customer base ages with you, you're Woolworth's.
    26 Dec 2013, 11:57 PM Reply Like
  • Charles Cooper
    , contributor
    Comments (45) | Send Message
     
    I don't understand. A year ago everybody was talking about how Facebook would never be able to monetize its users because they are all teens. Now it turns out that the main users of Facebook are older, and with deeper pockets. What is the problem?
    27 Dec 2013, 12:09 AM Reply Like
  • xilef
    , contributor
    Comments (440) | Send Message
     
    The problem is that bears have been thrown a bone last earnings. instead of singing the same song of bad mobile strategy, they switched their tune to teen issue.
    27 Dec 2013, 01:19 AM Reply Like
  • xilef
    , contributor
    Comments (440) | Send Message
     
    According to UK professor teens are moving on to cooler things. Oh my, this is just getting ridiculous. Professor failed to mention that he is an expert on cool and his favorite past time is playing bingo while listening to Elton John.
    27 Dec 2013, 12:34 AM Reply Like
  • Cgaebe
    , contributor
    Comments (10) | Send Message
     
    Who cares about teens in general, they are no longer the trend setters or drivers of new tech, that's the mistake all you people that doesn't get Facebook are making. I bet you are the same types who lost all your money in the tech sector bubble circa 2000. It's a entirely different proposition. It's not what's cool/ that makes money. No every said banking was cool but they have done ok over the years.
    27 Dec 2013, 07:19 AM Reply Like
  • gregphil22
    , contributor
    Comments (5) | Send Message
     
    Facebook is for people 20 to 200. It did not start as a boardroom idea nor as an idea developed by a company to be used by teens. It started in a college dorm room thus would likely appeal most to collage aged users. Think most teens will meet that definition at some time in their life. So the entire notion that teens because they now do not favor Facebook they will never favor it. Another example of how people use certain services or web sites is married people won't use match.com. But they do when they get divorced. Lives change and our online needs will change along with them. Regarding who is using the site/app or will use the it must be evaluated. Thinking because a couple of teens telling a news reporter they don't really use Facebook and stating there is no future is and I am putting it mildly, is a huge stretch. I once thought Budweiser was a good beer and Smirnoff was a good vodka. I am 43 on Facebook I can logon and catch-up with a friend who I do not see on a daily basis as teens are able to do because of school. I also can log on to a page to find out know when my kids next boy scout meeting is, next football practice, when baseball signups are, my friends from my high school tell me which bar they are meeting at on Friday night, I can also see photos I took of my kids 5 years ago where I was and what I was doing. Teens don't care about that stuff… Most teens have Facebook pages. May not be using them much now but as their priorities and their ability to put their thoughts in more than 120 characters or less change likely they will. Besides Facebook has Instagram now and it aint doing that bad with teens. Likely serve as a bridge to Facebook as well. this noting that Facebook is dead because a 13 year old does not like it is nonsense.
    27 Dec 2013, 08:48 AM Reply Like
  • Bryce88
    , contributor
    Comment (1) | Send Message
     
    If the Facebook market is now 20+ and the teens who were there on the ground floor are now hooked for life... And these people are the income earners, isn't this a better overall plan for Facebook anyways? If there is a per user value, I would think that value would be increasing if the user base switches from teens to 20+.

     

    The median age of the world population is 28.4 years of age. Over 65% of the world population is over age 20 according to Wikipedia. If the majority of the population, which was previously uninterested in this product, is now the primary market for the product + are the top income earners compared to the other %35 out there (i.e. Under 20 age group) ---- I would call this a win. Especially since most kids under 13 do not have smartphones or jobs...
    27 Dec 2013, 12:04 PM Reply Like
  • Ol Blue Eyes
    , contributor
    Comments (770) | Send Message
     
    With respect to how ubiquitous Facebook is becoming, can someone explain to me this fairly recent phenomenon of nine out of ever ten web sites offering you the ability to sign on through Facebook. Since I can never remember my user ids and passwords, I often do this. I guess the web site gets from Facebook information about you that it will help its marketing. So Facebook gets paid when someone logs on to a site through them?

     

    I bring this up because I went to the UPS site to track a package and UPS asked me if I wanted to sign on through Facebook. UPS?! That was a real head scratcher to me.
    27 Dec 2013, 06:36 PM Reply Like
  • combatcorpsmanVN
    , contributor
    Comments (653) | Send Message
     
    $FB - Professor Miller should be focusing on all of the UK's problems instead of trying to tell the world what 18 year olds will do or not do. England has more problems for these ivory tower pseudo intellectuals that teach freshman english to concentrate on - namely, figuring out how the tens or hundreds of millions a year is spent by the Royals.

     

    What a useless waste of time and content.
    30 Dec 2013, 02:21 PM Reply Like
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