- Macquarie picks up coverage again on CBC (CBS) with an Outperform rating that factors in the broadcaster's long-term potential.
- The investment firm thinks advertising revenue could increase for CBS as C7 (delayed viewing for a week) and video on demand increase inventory opportunities.
- Though Macquarie nudged its short-term EPS estimates lower, the planned spinoff of CBS Outdoor could reduce the company's share count and give EPS a boost. For now, a modest price target of $66 is set.
Macquarie likes long-term potential of CBS
Dec 27 2013, 08:12 ET