- Wendy's (WEN) continues to pound out its high-low menu strategy to great success.
- The restaurant operator has run circles around McDonald's with a laser-focused plan to offer consumers a consistent menu of value items buoyed by limited premium priced items which have proven to be traffic drivers.
- Though not every menu introduction has gone as exceedingly well as the buzz-worthy Pretzel Bacon Cheeseburger, Wendy's plans to keep plugging away. The Spicy Chipotle Crispy Chicken Sandwich and Spicy Chipotle Jr. Cheeseburger are the latest innovations to hit the Right Size Menu.
- Analysts like the company's menu strategy, but have mixed feeling (6 Buy ratings, 11 Hold, 1 Sell) on the direction of shares after Wendy's ran up a 62% YTD gain.
Wendy's focused high-low strategy a winner
Dec 27 2013, 08:30 ET