Seeking Alpha

BlackBerry Messenger sees healthy iOS downloads, Asian usage

  • Two months after BlackBerry (BBRY) officially launched iOS and Android BBM apps, the apps are still appearing the iPhone's top-5 free download rankings for the U.K. and Argentina, and have topped iPhone free download charts in Indonesia, Nigeria, and South Africa. The app has also reached #24 in India.
  • Indonesia, Nigeria, and South Africa have long been BlackBerry strongholds. The company's Indian smartphone share has been relatively small.
  • Meanwhile, mobile analytics firm Mobidia estimates BBM's weekly usage in markets falling into its "Other Asia-Pac" segment (excludes China, Korea, India, and Japan) is above 100 minutes. That puts it ahead of major rivals such as Tencent's (TCEHY) WeChat, Line, Viber, and Kakao (curiously, no numbers are given for the wildly popular WhatsApp).
  • In China, where WeChat claims hundreds of millions of users, Tencent's app fares notably better, sporting average usage above 150 minutes.
  • BlackBerry disclosed last week it has added 40M+ registered iOS/Android BBM users since October. However, the company is taking a gradual approach to monetization; CEO John Chen says he expects "reasonably good revenue" from BBM around the FY16 timeframe.
Comments (23)
  • KIA Investment Research
    , contributor
    , BBRY PRO Alerts subscriber
    Comments (9778) | Send Message
     
    Wait a minute, don't bullets #3 & #4 directly contradict each other?

     

    "In China, where WeChat claims hundreds of millions of users, Tencent's app fares notably better, sporting average usage above 150 minutes."
    27 Dec 2013, 05:56 PM Reply Like
  • SA Editor Eric Jhonsa
    , contributor
    Comments (882) | Send Message
     
    They cover different things. Bullet #3 discusses usage in Asian markets other than China, India, South Korea, and Japan. Bullet #4 is about China.
    27 Dec 2013, 06:18 PM Reply Like
  • Scal80
    , contributor
    Comments (40) | Send Message
     
    "excludes China"
    27 Dec 2013, 07:09 PM Reply Like
  • mapshop1@optonline.net
    , contributor
    Comments (306) | Send Message
     
    Mr. KNOW IT ALL:

     

    "excludes China"
    27 Dec 2013, 07:36 PM Reply Like
  • KIA Investment Research
    , contributor
    , BBRY PRO Alerts subscriber
    Comments (9778) | Send Message
     
    Thanks Eric, my eyes skipped the word 'excludes'
    29 Dec 2013, 08:45 PM Reply Like
  • Cliff Hilton
    , contributor
    Comments (1824) | Send Message
     
    Come on Mr. Knowitall, give a shout out to BBM. Just this once. BBM today is not what we longs expect it to be. I too am surprised by the uptake but expected the uptake. It's only going to get better.
    27 Dec 2013, 06:50 PM Reply Like
  • KIA Investment Research
    , contributor
    , BBRY PRO Alerts subscriber
    Comments (9778) | Send Message
     
    @Cliff, I'm impressed with the number of downloads and the time spent on the app.
    29 Dec 2013, 08:50 PM Reply Like
  • DeepValueLover
    , contributor
    Comments (8977) | Send Message
     
    Blackberry: The Nokia-like comeback story of 2016!!
    27 Dec 2013, 07:21 PM Reply Like
  • gwynfryn
    , contributor
    Comments (4478) | Send Message
     
    Could well be, DVL, if only they last that long...
    28 Dec 2013, 09:02 AM Reply Like
  • DeepValueLover
    , contributor
    Comments (8977) | Send Message
     
    Plenty of cash, new focus on high margin services, major cost cutting.

     

    I think Blackberry will do more than survive.
    28 Dec 2013, 10:47 AM Reply Like
  • ATInsider
    , contributor
    Comments (422) | Send Message
     
    You mean the comeback FY 2016 which is in 2015.
    Looking forward to BBRY exceeding expectations and finally returns to profitability. It's hardware powered by BB10 are the best in the industry. People will catch on to what they've been missing for ever since BB10's (terrible) launch messed up my the previous ppl in charge.
    29 Dec 2013, 12:12 AM Reply Like
  • KIA Investment Research
    , contributor
    , BBRY PRO Alerts subscriber
    Comments (9778) | Send Message
     
    @ATInsider, I'm serious here:

     

    "People will catch on to what they've been missing for ever since BB10's (terrible) launch messed up my the previous ppl in charge."

     

    Besides the template answer 'security', what exactly have IOS and Android users been missing that BB10 offers?
    29 Dec 2013, 08:56 PM Reply Like
  • customize
    , contributor
    Comments (126) | Send Message
     
    There will be more new finding to come!!
    27 Dec 2013, 07:36 PM Reply Like
  • LYogi
    , contributor
    Comments (2305) | Send Message
     
    The signs of tremor before the earthquake...
    27 Dec 2013, 07:42 PM Reply Like
  • farmwersteve
    , contributor
    Comments (327) | Send Message
     
    I think it says 'excludes china'
    28 Dec 2013, 06:36 AM Reply Like
  • contrarianwise
    , contributor
    Comments (1159) | Send Message
     
    I think it does say "excludes China"
    28 Dec 2013, 10:21 AM Reply Like
  • Ajayyy
    , contributor
    Comments (329) | Send Message
     
    I'd take any positive news right now with a grain of salt. Everyone has motives and it's in blackberry's own interest to paint a rosy picture. Too many people want blackberry to succeed very very badly. Things always seem to be getting better before blowing up.

     

    Being a graduate from UWaterloo, I sure hope they make a comeback. But I won't count on it right now. BBM will not save BB.
    28 Dec 2013, 07:34 PM Reply Like
  • poipu1946
    , contributor
    Comments (148) | Send Message
     
    Not enough 'transparency' with this company. The news you discuss in this article is very encouraging and positive, but things in the USA are unclear. What is going on in that country?
    29 Dec 2013, 09:58 AM Reply Like
  • LYogi
    , contributor
    Comments (2305) | Send Message
     
    BlackBerry is going to be the company that forever dispels the notion that success in the US market is necessary for viability.
    29 Dec 2013, 02:47 PM Reply Like
  • KIA Investment Research
    , contributor
    , BBRY PRO Alerts subscriber
    Comments (9778) | Send Message
     
    "BlackBerry is going to be the company that forever dispels the notion that success in the US market is necessary for viability."

     

    Sorry yogi, but it's necessary to make in in the US if you are an enterprise offering.
    29 Dec 2013, 08:58 PM Reply Like
  • LYogi
    , contributor
    Comments (2305) | Send Message
     
    True, I was speaking to consumer demand. My bets are that BlackBerry makes a strong comeback with BB10 in the next two years with the general consumer.
    29 Dec 2013, 09:55 PM Reply Like
  • Tales From The Future
    , contributor
    Comments (5244) | Send Message
     
    The moment they start charging more than .99 cents or so per year on Android and iOS, I bet 90% of consumers who downloaded this app will jump ship again, there are so many free messaging clients out there.
    1 Jan 2014, 10:02 PM Reply Like
  • anstin
    , contributor
    Comments (90) | Send Message
     
    http://bit.ly/1k9KSwH
    2 Jan 2014, 12:37 AM Reply Like
DJIA (DIA) S&P 500 (SPY)
ETF Hub
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs