Google (GOOG) and Audi (VLKAF) are reportedly developing an in-car entertainment and information systems that are based on Android software and which will provide consumers with music, navigation, apps and other services.
The companies plan to unveil their partnership at next week's Consumer Electronics Show in Las Vegas, where they also intend to disclose that they're working with other automotive and tech firms, including Nvidia (NVDA).
The upcoming announcements follow Apple's initiative with Honda and other carmakers to integrate iOS devices such as iPhones with car dashboards
"The car is becoming the ultimate mobile device," says Gartner analyst Thilo Koslowski. "Apple and Google see that and are trying to line up allies to bring their technology into the vehicle."