Google, Audi working on Android system for cars

Google (GOOG) and Audi (VLKAF) are reportedly developing an in-car entertainment and information systems that are based on Android software and which will provide consumers with music, navigation, apps and other services.

The companies plan to unveil their partnership at next week's Consumer Electronics Show in Las Vegas, where they also intend to disclose that they're working with other automotive and tech firms, including Nvidia (NVDA).

The upcoming announcements follow Apple's initiative with Honda and other carmakers to integrate iOS devices such as iPhones with car dashboards

"The car is becoming the ultimate mobile device," says Gartner analyst Thilo Koslowski. "Apple and Google see that and are trying to line up allies to bring their technology into the vehicle."

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Comments (8)
  • toosmarttofail
    , contributor
    Comments (706) | Send Message
    See my commens in the other article on GOOG for why I think this company is a horrible long-term investment.
    30 Dec 2013, 06:23 AM Reply Like
  • gatesbuster
    , contributor
    Comments (8) | Send Message
    BMW is working with apple. Audi having the worst MMI interface right now, I am not astonished that they picked Android. Bye Bye Audi. After 6 audis, I will be going to an icar.
    30 Dec 2013, 07:35 AM Reply Like
  • John Doe12
    , contributor
    Comments (43) | Send Message
    I am with you.. as soon as I read this I sent Audi an email.. they need to know their customers... have they decided most Audi drivers have Android phones? (if they think that they need to fire whoever they hired to do the survey)...
    2 Jan 2014, 04:31 PM Reply Like
  • ratnamsub
    , contributor
    Comments (452) | Send Message
    Everybody are harping on the car which we spent our money the most with no good ROI. I see a lot of gadgets going into the car. Entertainment is the top of the list. Are these going to help to reduce accidents or increase it. There are many good applications that can help to reduce accidents. Example when we get into our car the gadget in the car communicates to our hand phone by Bluetooth and takes over the incoming/outgoing of calls. With voice command the driver is able to take the call and end it "truly hands free". To make a call, is also by voice command and hands free. When there is a new SMS it is displayed. With voice command the gadget can read out the SMS to the driver instead of the driver struggling to read it while driving. These features can very easily be implemented with the existing technology. It will reduce the drivers attention being taken away from driving. I have yet to see a voice command driven GPS, radio etc. The technologies are here but not put to use. The opportunities are abundant that is yet to be ventured into. All these simple and highly possible gadgets are not here today but companies like Google is talking about automated driverless cars. It is possible but is it practical today? What if's are too many for us to allow this to happen. Especially when it comes to safety. Even the planes today are only partially automated. Still one or more pilots are needed to take care.
    30 Dec 2013, 07:58 AM Reply Like
  • Tricky
    , contributor
    Comments (2562) | Send Message
    Actually, the best way to increase safety is to pursue the driverless cars. Recent studies have shown that engaging in conversations over a cell phone -- regardless of handsfree or not -- can impair a driver on a scale comparable to being drunk. It isn't the act of holding the cell phone, it's engaging in a conversation with a remote subject (vs. sitting next to you in the car) that creates most of the distraction. I'd bet that having text/email messages read out (no matter how perfectly) would have the same distracting effect. I don't see anything on the horizon that will effectively shut down all such devices while a car is operating (and only for the driver). Given that, and the aging of the baby boomers, our best hope is driverless cars.


    I, for one, welcome our robot overlords ;-)
    30 Dec 2013, 08:13 AM Reply Like
  • Hubert Biagi
    , contributor
    Comments (934) | Send Message
    Driverless cars will never happen until insurance companies are willing to insure them. Then who will be responsible for accidents? The car manufacturer, software manufacturer, or the actual drivers? And what about software glitches? Typical ECM and CCM systems are already so complex that they cannot be completely debugged. Can you imagine a steering lockup at 60mph? No thanks.
    30 Dec 2013, 09:49 AM Reply Like
  • aperture1
    , contributor
    Comments (200) | Send Message
    The driverless car will make our highways much safer than they are today. Virtually all accidents are caused by humans failing to pay attention. Yes, there are some caused by mechanical problems, but certainly not most. Insurance companies love to insure things that happen very rarely, so they would love to get rid of the human element when insuring automobiles. The driverless car will have 360 degree visibility and much faster reaction time.
    30 Dec 2013, 12:05 PM Reply Like
  • donutship
    , contributor
    Comments (25) | Send Message
    The driver of a vehicle should spend all of his/her time watching the road. This is clearly spelled out in the vehicle code of all states. These touch screens and communications devices will
    be prohibited when they are shown to show in attention by drivers. You heard it first here.
    30 Dec 2013, 12:17 PM Reply Like
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