- Netflix (NFLX -0.1%) is offering a $6.99/month subscription plan to new sign-ups willing to limit their streaming to one screen at a time, and to standard-definition content. The company's regular $7.99/month plan allows users to simultaneously stream SD or HD content to two devices; more than a few users leverage this feature to share access with friends/relatives.
- The new offering, not yet available to existing subs, comes eight months after Netflix launched an $11.99/month family plan that provides access to four streams at once. Reed Hastings stated in July uptake has been "minimal," as expected.
- Assuming it's provided to existing subs, Netflix's move could make a future price hike (something many bulls are counting on) more palatable to some cost-sensitive users, by allowing them to obtain a lower price by "downgrading" to a single-screen plan.