Netflix (NFLX -0.1%) is offering a $6.99/month subscription plan to new sign-ups willing to limit their streaming to one screen at a time, and to standard-definition content. The company's regular $7.99/month plan allows users to simultaneously stream SD or HD content to two devices; more than a few users leverage this feature to share access with friends/relatives.
The new offering, not yet available to existing subs, comes eight months after Netflix launched an $11.99/month family plan that provides access to four streams at once. Reed Hastings stated in July uptake has been "minimal," as expected.
Assuming it's provided to existing subs, Netflix's move could make a future price hike (something many bulls are counting on) more palatable to some cost-sensitive users, by allowing them to obtain a lower price by "downgrading" to a single-screen plan.