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Facebook sells off again; report provides fresh data on European use

  • Twitter led another selloff in Internet momentum plays, and Facebook (FB -3.1%) was once more among the casualties. After making new highs on Christmas Eve, shares are down 7.3% over the last two trading days. They're still up 101% YTD with one day left in the year.
  • TechCrunch has obtained a Facebook report for partners that (for the first time) provides per-country active user data for several major European markets. The numbers provided for Facebook usage in France, Italy, and Spain are solid, but ones given for Germany (the biggest EU market in terms of population and GDP) are somewhat less so.
  • 63%, 71%, and 67% of French, Italian, and Spanish Web users are respectively on Facebook on a monthly basis. Moreover, 65%, 70%, and 72% of Facebook MAUs within the countries respectively qualify as mobile MAUs. However, Facebook's mobile penetration within the countries (MAUs as a % of total mobile phone users) is still only in in the range of 32%-33%.
  • In Germany, only 43% of Web users are on Facebook. 72% of those users access Facebook via mobile, and the company's German mobile penetration stands at 27%.
  • Europe accounted for 30% of Facebook's Q3 MAUs (351M out of 1.189B), and 27% of its revenue.
Comments (11)
  • Sounds like Germany has plenty of new capacity to fuel FB's growth!
    30 Dec 2013, 05:28 PM Reply Like
  • I'm long on FB, only time will tell!
    30 Dec 2013, 05:29 PM Reply Like
  • and other congtries at 70% have just room to go lower...
    30 Dec 2013, 05:34 PM Reply Like
  • One in every 9 people on this planet have a FB account. No other company can boast that kind of audience. Instagram can fuel growth as well.
    30 Dec 2013, 05:38 PM Reply Like
  • Time to buy Facebook
    30 Dec 2013, 06:22 PM Reply Like
  • FB- Just a slight burp before heading up. LOL...
    30 Dec 2013, 08:16 PM Reply Like
  • haha, it acts as FB success depends on Germany.............wh... twitters penetration in Germany?
    30 Dec 2013, 08:21 PM Reply Like
  • FB is not "My Space", but instead is an innovative company that strives to stay on top by acquiring new emerging social media/small businesses as Instagram and the attempt to acquire Snapchat. That didn't go as planned for FB, and for that reason FB is working hard in offering similar services to is users. 2014 will make or brake FB. I'm long FB.
    30 Dec 2013, 08:24 PM Reply Like
  • While the trend favors TWTR, FB has the cash to buy relevant companies to keep it near the top.
    30 Dec 2013, 09:36 PM Reply Like
  • Why do all these articles and reports NOT include Instagram users? Instagram is where a significant amount of FB's growth is and will continue to come from. Instagram is becoming even more popular than TWTR for teenagers and people in there 20's.
    31 Dec 2013, 08:03 AM Reply Like
  • I have already DOUBLED my money with FB.>>>> I have no doubt that I'm going to triple it in the future!
    31 Dec 2013, 02:10 PM Reply Like
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