- Yum Brands (YUM +1%) trades higher after Citi forecasts that the restaurant operator will record a positive comp with KFC same-store sales for December.
- Though the news is positive, there are also reports of an increase in the promotional activity from the China KFC business.
- With Yum Brands' profit in China down 11% Y/Y in Q3, the impact on margins in Q4 of the pickup in sales will be closely watched. The consensus EPS estimate of analysts is currently $0.81 after sitting at $0.87 about three months ago.
Q4 margins in focus with Yum Brands
Dec 31 2013, 09:49 ET