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Retailers work out gift card strategy

  • Gift cards are a bigger part of the earnings matrix for retailers this year with usage rising to 23.7% of all holiday spending.
  • Companies which have their fiscal quarter end in January stand a better chance of realizing gift card sales along with holiday sales, while those with a December 31 ending date could see sales slip into the next period.
  • The volume of gift card sales can also factor in to how promotional firms decide to become during the post-Christmas season.
  • Previous: Gift card sales data, Starbucks' cash cow.
  • Related stocks: BBY, HAWK, AEO, ANF, ARO, BBBY, CHS, GPS, JCP, JWN, KSS, LB, M, URBN, WSM.
Comments (2)
  • kyles
    , contributor
    Comments (17) | Send Message
     
    This tells me nothing about JCP
    31 Dec 2013, 01:42 PM Reply Like
  • PortaFi
    , contributor
    Comments (4) | Send Message
     
    Best Buy could survive if makes e-commerce its key strategy. One of the option to acquire the market share quickly is to distribute the Digital Franchise. Look at presentation for the details: http://slidesha.re/1lN...
    7 Jan, 07:48 PM Reply Like
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