Retailers work out gift card strategy

|By:, SA News Editor

Gift cards are a bigger part of the earnings matrix for retailers this year with usage rising to 23.7% of all holiday spending.

Companies which have their fiscal quarter end in January stand a better chance of realizing gift card sales along with holiday sales, while those with a December 31 ending date could see sales slip into the next period.

The volume of gift card sales can also factor in to how promotional firms decide to become during the post-Christmas season.

Previous: Gift card sales data, Starbucks' cash cow.

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