Broadcasters see an opportunity in China online TV

|By:, SA News Editor

Saturday Night Live (CMCSA) has made its debut on Chinese video site Sohu.com (SOHU +0.5%).

The development marks another important step in attempting to spur more Chinese audiences to watch content through legitimate channels, instead of through piracy.

What to watch: If significant progress is continued to be made in China with copyright protection and government interference is held in check, the market for broadcasters (DIS, AMCX, VIAB, FOXA, CBS) could explode as younger viewers in China lap up quality U.S.-produced shows.

"It's fashionable to be a fan of American culture -- they [Chinese viewers] feel dignified, a person with class," notes Sohu.com CEO Charles Zhang on the trend.