Frozen produce sellers hope to win over consumers

|By:, SA News Editor

Frozen food sellers plan to increase the marketing of their produce products this year as they try to drive home with consumers that they are a time-saving alternative to buying fresh fruit and vegetables.

Myth-busting: Despite the stigma of buying frozen, in some cases more nutrients are locked into frozen veggies and fruits than fresh produce which has sat on trucks or in stores for days or weeks.

The popularity of smoothies and home juicing has pushed up sales of frozen fruit over the last year.

Related companies: CAG, NSRGY, GIS, DOLE, PF.