- Coca-Cola (KO -1.6%) reportedly reserved a giant block of 16M MAC addresses which could conceivably be used in the future for tagging physical devices or vending machines.
- The company has already created a ripple in the soft drink industry with its Freestyle machine that is a sophisticated touchscreen soda dispenser popping up at more restaurant chains.
- Tech sites will have plenty of theories on where Coca-Cola is going in the digital world, but for now the company is mum.
High-tech mystery at Coca-Cola
Jan 2 2014, 13:47 ET