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Sports apparel sellers spend big on college football

  • Sports apparel sellers Nike (NKE -0.6%), Under Armour (UA -0.5%), and Adidas (ADDYY) spend over $250M a year to secure exclusive equipment contracts with the 20 largest college football programs, according to the Portland Business Journal.
  • The lavish budget of the companies for college football still pales in comparison to what endorsement deals cost on the professional side.
  • Under Armour was the lowest spender of the trio, but its top-sponsored team - the Auburn Tigers - will play in the BCS Championship football game next week to give it some nice exposure.
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