Sports apparel sellers spend big on college football

Sports apparel sellers Nike (NKE -0.6%), Under Armour (UA -0.5%), and Adidas (ADDYY) spend over $250M a year to secure exclusive equipment contracts with the 20 largest college football programs, according to the Portland Business Journal.

The lavish budget of the companies for college football still pales in comparison to what endorsement deals cost on the professional side.

Under Armour was the lowest spender of the trio, but its top-sponsored team - the Auburn Tigers - will play in the BCS Championship football game next week to give it some nice exposure.

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