Intel CEO tries to change culture, will show off innovations at CES

"There are still a lot of things that slow us down–how we make decisions, the number of people who feel like they have to have a say," says Intel (INTC) CEO Brian Krzanich in an interview. Since becoming CEO last year, Krzanich has made a priority out of getting Intel to move more quickly in a mobile processor market currently dominated by ARM-based solutions.

Krzanich points to the speed at which Intel launched its ultra-low-power Quark processor - circuit boards were distributed just six weeks after management decided to launch the product - as evidence Intel's culture is changing. He asserts a giant market opportunity exists for Quark in the embedded/wearables space. "We’ll show you some things that you would never have thought could become smart and communicate."

Krzanich promises to show off a slew of innovative Intel-powered wearables and tablets at CES next week. "What you will see at CES [are] tablets that are doing some things that you didn’t think possible ... We’ll bring some new innovations in imaging, for example."

At the same time, he admits Samsung and Apple's smartphone dominance presents a big challenge. Apple fully relies on its A-series processors for iOS hardware, and Samsung partly relies on its Exynos processors. Qualcomm and other ARM-based vendors currently handle most of Samsung's 3rd-party mobile processor needs, though Intel has scored some tablet design wins.

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Comments (6)
  • markitos
    , contributor
    Comments (207) | Send Message
    No one can turn around a supertanker in the Panama canal. However, if the ship is well maintained, the load is right and captain competent and decisive ultimately the success will come.
    2 Jan 2014, 08:12 PM Reply Like
  • pensaman
    , contributor
    Comments (214) | Send Message
    Bad analogy. Even if the "if the ship is well maintained, the load is right and captain competent and decisive", no ship can be turned around. It can go only one way either into the Canal or out of the Canal.
    2 Jan 2014, 11:02 PM Reply Like
  • Lummox
    , contributor
    Comments (134) | Send Message
    If you were familiar with the canal it can turn around in the Lake, just not in the locks
    3 Jan 2014, 11:37 AM Reply Like
  • pensaman
    , contributor
    Comments (214) | Send Message
    It is a word play. " in the Panama Canal " not in the lake. LOL
    3 Jan 2014, 09:43 PM Reply Like
  • trader_xx
    , contributor
    Comments (1436) | Send Message
    INTC needs to have a massive layoff especially of the management ranks. They are way too top heavy and old.
    3 Jan 2014, 09:22 AM Reply Like
  • investingInvestor
    , contributor
    Comments (2459) | Send Message
    Intel's vision of our future is Intel's past.
    3 Jan 2014, 01:12 PM Reply Like
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