Intel CEO tries to change culture, will show off innovations at CES

|About: Intel Corporation (INTC)|By:, SA News Editor

"There are still a lot of things that slow us down–how we make decisions, the number of people who feel like they have to have a say," says Intel (INTC) CEO Brian Krzanich in an interview. Since becoming CEO last year, Krzanich has made a priority out of getting Intel to move more quickly in a mobile processor market currently dominated by ARM-based solutions.

Krzanich points to the speed at which Intel launched its ultra-low-power Quark processor - circuit boards were distributed just six weeks after management decided to launch the product - as evidence Intel's culture is changing. He asserts a giant market opportunity exists for Quark in the embedded/wearables space. "We’ll show you some things that you would never have thought could become smart and communicate."

Krzanich promises to show off a slew of innovative Intel-powered wearables and tablets at CES next week. "What you will see at CES [are] tablets that are doing some things that you didn’t think possible ... We’ll bring some new innovations in imaging, for example."

At the same time, he admits Samsung and Apple's smartphone dominance presents a big challenge. Apple fully relies on its A-series processors for iOS hardware, and Samsung partly relies on its Exynos processors. Qualcomm and other ARM-based vendors currently handle most of Samsung's 3rd-party mobile processor needs, though Intel has scored some tablet design wins.