- Fox Sports (FOXA) pulled in an impressive Nielsen rating of 21.1M viewers for the recent NFL season, an 8% increase from last year's level.
- The sports network made some sizable gains with women viewers, including a double-digit pop for women in the 25-54 age range.
- Media analysts have noted in the past that a percentage point increase in women's viewership for sports can carry more weight than a comparable gain in viewers from the opposite gender as more advertising opportunities are opened up. Beer marketing (BUD, TAP, SBMRY, HINKY) is the prime example with the macho campaigns of the past becoming rarer as the female demographic is targeted by the industry.
Females, beer, and sports
Jan 3 2014, 11:32 ET